ACCRA Introduces DYMATCH RT Shafts
Posted January 19th 2010 at 1:19 pm by Scott MacLeod
ACCRA Dymatch RT Family
After a year that saw most golf manufacturers and businesses shrinking in size the team at ACCRA golf shafts has a lot to celebrate. In the face of the industry trends the Canadian-based company is coming off a record sales year and looking ahead to a bright 2010. They recently scored another PGA Tour win at the Sony Open where the champion used one of their shafts in his 3-wood.
“We have a strong network of dealers; we believe in their ability to fit golfers and build them clubs so they can play better. We just try to make sure they have the best line of products available to them so that they can do that,” says Gawain Robertson, who guides the company along with partner Dave Makarucha.
To support that statement the company will be revealing some new products in the coming months, most prominently the DYMATCH RT graphite shafts. This line, an extension of the Dymatch shaft products introduced in 2009, will get its first full industry viewing next week at the PGA Merchandise Show in Orlando.
“We are really excited about the DYMATCH RT and what it offers for golfers,” continues Robertson.
For those not familiar with the DYMATCH story, this family of graphite shafts was created using a much different approach than is traditionally seen in the golf shaft business. Rather than build to specs the company chose to address ball flight and performance as the deciding factor in the design of the complete line-up. In essence the shafts are Dynamically Matched, thus the product name.
For the complete DYMATCH development story see this story we ran last year on our Editor’s Desk Blog.
The shafts got a strong reception from the dealers and also on the PGA Tour. Robertson says 7 or 8 players made the moved to use a complete sweep of DYMATCH, a driver, fairway and hybrid while another 11 or 12 used a shaft or two. That was good numbers for a shaft not brought out to the tour until early summer.
This brings us to 2010 and the evolution of this product line.
In keeping with their goal of providing as complete of a product line as their dealers need to fit their customers, ACCRA is adding an RT, or Responsive Tip version of the DYMATCH Shafts.
“ACCRA has been known throughout our 5 ½ years of existence for creating response tip shafts with very low torque,” explains Robertson regarding the introduction. “We have been a leader in that category. We wanted to do something different when we created DYMATCH so we came up with a more stable tipped shaft. The followers of ACCRA really enjoyed the original tour series and the ACCRA Axiv so we wanted to give them the best of both worlds from those shafts.”
The end result is a low torque, responsive tip shaft array with the DYMATCH characteristics of dynamically matched products from driver through the hybrid.
Series 1 will be a 55 gram driver shaft, 65 gram fairway wood shaft and a 75 gram hybrid shaft.
Series 2 will include weights of 65, 75, and 85 in the same order while Series 3 will go up another ten grams starting with a driver shaft at 75 grams and working through to a hybrid at 95 grams.
“If you want a stable tip, lower launch shaft the original Dymatch is for you; if you want something that will kick the ball up in the air more with higher spin the RT is what you are looking for,” Gawain adds.
Robertson concludes that their line will be real simple for both the consumer and fitter with all the options they might need. They believe in the DYMATCH system so they wanted to make their best designs available that way. The RT completes that picture.
“Every swing is different and we believe everyone should be fit by a professional with the proper equipment and knowledge to do the job right. The RT just gives us more opportunities to fit more people.”
