The most consistent golfer on Tour partners to win the Franklin Templeton Shark Shootout using a custom fit ACCRA Premium Golf Shaft

KINGSTON, Ontario (December 16th, 2013) – The Sea Island, Ga. resident, and 8th ranked golfer in the world, continued a year of stellar golf with a win at the 2013 Franklin Templeton Shark Shootout. The Bridgestone staff player teamed with another Sea Island resident to run away from the field and win this championship.

Early this year, this Georgia Tech graduate was custom fit by Justin Nelson of Cool Clubs into a Bridgestone 9.5 J series driver and ACCRA Tour Z ST 55 M4 shaft. Since that time he has been on quite a roll!  It has been quite a year for this golfer as he has won twice on the PGA Tour in 2013; at the President’s Cup and now the Shark Shootout.

Players trusting ACCRA golf shafts on the PGA Tour have amassed three victories and there are currently two players in the top 10 of the World Golf Rankings.

“ACCRA truly believes that every golfer should be properly fit for every golf club in their bag by a professional club fitter/builder. In the long run, this will provide every discerning golfer with better results,” stated Gawain Robertson, ACCRA Golf co-founder. “In this case, a PGA Tour player visited Cool Clubs in Scottsdale, Arizona and was fit by master club fitter, Justin Nelson, to an ACCRA Tour Z ST 55. After being fit he went on to have his best year ever including two PGA Tour victories,” continued Robertson.

ACCRA certified fitters are located in virtually every major golf hot spots in North America, Europe, Asia, Africa and South America.  ACCRA Premium Golf Shafts are exclusively available through the world’s best club fitters because it simply does not make sense to buy off a rack without being custom fit.  PGA Tour players, elite amateurs and discerning golfers of all levels can benefit by having their clubs matched to their swing.

ACCRA shafts have always been designed to enable the world’s best club fitters to have multiple options.  This ensures that serious golfers of all levels can be properly fit to maximize launch conditions for increase distance and accuracy.

ACCRA’s Gawain Robertson and Dave Makarucha receive Top Golf Exucutives in Canada Award

Canadian Golf Executive of the YearThe nominees:Dave Wilson (PING Canada), James Lepp (Kikkor Golf), Ted Manning (Acushnet Canada) Don Nichols (Second Skin), Gawain Robertson/Dave Makarucha (ACCRA Golf), John Sibley (Nike Golf Canada), Dave Bradley (TaylorMade-adidas Canada), Sima Anvari/Lauren Demerling (Catwalk Artwear)The Winner: Gawain Robertson/Dave Makarocha (ACCRA Golf)The Winner: Gawain Robertson/Dave Makarucha (ACCRA Golf)My take: One of the elite names in premium golf shafts, ACCRA executives Gawain Robertson (left) and Dave Makarucha (right) continue to infuse the Kingston, Ontario-based brand into the industry with shafts of impeccable quality and performance. To do so, Robertson and Makarucha continue to put their branding and promotional trust into professional club fitters around the world along with high-profile usage by PGA Tour professionals such as Luke Donald, Peter Hanson, Tim Clark, Miguel Angel Jiminez and Mark Calcavecchia. That combination continues to pay dividends for the brand and its continued growth in the shaft category is evidence the formula works. Honourable mention this year to Dave Bradley of TaylorMade-adidas Canada.- See more at: http://scoregolf.com/blog/rick-young/2013/december/younger-awards-part-iv#sthash.3kVF28NO.dpufCanadian Golf Product of the YearThe nominees:BioSteel Sports Drink, Miura KM-007 putter, Sunice Albany Jacket, DryRainge, Kikkor Men’s Player-Tips Collection, ACCRA Hybrex iron shafts, Catwalk Zippy 2013, Hollas Men’s Drywick 1/4-ZipThe Winner: Miura KM-007 PutterMy take: Although it stakes its global reputation on beautifully crafted irons, Miura Golf’s ability to produce outstanding products in other categories is vastly underappreciated. Case in point: Miura’s KM-007 putter. Part of the Vancouver company’s Series 57 putter line, Katsurhiro Miura’s elegantly crafted KM-007 mallet uses the same close-grain forging process used in the company’s irons and is CNC milled for outstanding feel and responsiveness. Amid golf’s best-known putter brands, this is a standout product from the Canadian OEM. Honourable mention to ACCRA for its new Hybrex iron shafts and Catwalk’s always fashionable women’s Zippy product.- See more at: http://scoregolf.com/blog/rick-young/2013/december/younger-awards-part-iv#sthash.qICVh9eK.dpuf

Dunlop Phoenix Open Champion

Former world #1 wins the Dunlop Phoenix Championship using ACCRA
For a Second straight year!!

Kingston, Ontario (November 25th, 2013) – ACCRA Premium Golf Shafts is proud that a recent #1 ranked player in the world continues to trust ACCRA golf shafts in both his driver and fairway wood. His custom fit TaylorMade SLDR driver was fit with an ACCRA Tour Z ST65 shaft and his 3 wood featured an ACCRA XC65 shaft. This player has trusted ACCRA shafts for more than 7 years and ACCRA is honored to have such a world-class player continue to trust ACCRA. This completes a fantastic finish to the 2013 season for players trusting ACCRA. A 3rdplace finish on the 2013 PGA Tour money list, A top 5 finish at the CIMB Classic, 3 top 10’s (T2, T4, & T7) at The McGladrey Classic, a 3rdat the OHL Classic at Mayakoba, and now a championship victory.

This Northwestern grad won the final tournament of the 2011 PGA Tour season to secure his first PGA Tour money title and weeks later he did the same on the European Tour.  He also obtained “Player of the Year” status, as well as the #1 golfer in the world ranking.  The 2012 season was also successful as he maintained the #1 world ranking for most of the year. A swing change in 2013 has now proved to pay off with this prestigious victory at the 2013 Dunlop Phoenix championship.

The victory at the prestigious Dunlop Phoenix in Miyazaki, Japan marked his first victory of the season and sets this great champion up for another run at the #1 position in the world rankings in 2014.  Recent Dunlop Phoenix winners include Tiger Woods (twice), Thomas Bjorn (twice), Ian Poulter, Padriag Harrington, Lee Westwood and David Duval.

“Professional golf is a great proving ground for new technologies. The ACCRA Tour Z line of shafts has enjoyed unprecedented success on PGA Tours worldwide since it’s inception 2 years ago. When players using our shafts achieve success, it just reaffirms the importance of going through a proper fitting and utilizing an excellent product,” said Ron Graham, ACCRA Tour Rep. “On tour we take time to find the ACCRA shaft that optimizes a player’s launch conditions and, in each case, the renowned ACCRA feel plays a big part in any professional trusting ACCRA shafts,” continued Graham.

ACCRA Tour Z shafts have been on quite a run in the past two years; in 2013 Tour Z shafts have accumulated wins around the globe including a WGC event, the Memorial Championship, the Presidents Cup and now the Dunlop Phoenix in Japan.

“ACCRA has always been dedicated to developing shafts for all levels of discerning golfers and top ranked professional golfers. All Tour players that choose to trust their game with ACCRA go through a fitting process similar to what any golfer would experience when visiting a certified ACCRA fitter,” said Gawain Robertson, ACCRA co-founder.  “All ACCRA shaft designs are developed with custom fitting in mind.  Our belief is that the only way to optimize a golfer’s potential is through professional custom fitting, and this is why ACCRA shafts are only available through being professionally fit by a network of certified ACCRA fitters on every continent,” continued Robertson.

2013 Memorial Tournament Champion

2013 Memorial Tournament Champion trusts custom fit driver with an
ACCRA Premium Golf Shaft

KINGSTON, Ontario (June 6, 2013) – PGMC/ACCRA extends our sincerest congratulations to the 2013 Champion of the Memorial Tournament presented by Nationwide in Dublin, Ohio. Played on the famed Miurfield Village Golf Course against one of the years strongest fields, the Georgia Tech grad birdied the 72nd hole to win by 2 shots.
The Sea Island Georgia resident has moved to second in the 2013 FedEx Cup points race, second in official PGA Tour money earned with more than $4,000,000.00, and, is now only the second player on Tour with multiple wins this season. This now makes two players in the top 7 of the world golf rankings, choosing to trust their games with an ACCRA Tour Z shaft.
This champion was custom fit to a Bridgestone 9.5 J Series driver with an ACCRA Tour Z ST55 premium shaft by Justin Nelson of Cool Clubs in Scotsdale, Arizona just before his first win of the season at the WGC Accenture Match Play.
“ACCRA golf is a huge proponent of the art and science of custom clubfitting. PGA Tour players are professionally custom fit on a weekly basis by manufacture’s tour vans that are onsite at each event. This case was a little different. The Champion choose to be fit by a brand agnostic professional clubfitter offsite from the PGA Tour. Using the latest in technology and decades of golf club and golf shaft knowledge, Cool Clubs determined this combination of Bridgestone and ACCRA was the best one to help this Ryder Cupper maximize his launch conditions,” stated Gawain Robertson, co-founder of ACCRA. “The coolest part of this story is that any golfer can visit a certified ACCRA fitter, like Cool Clubs, and receive a tour fitting experience just like the winner of the 2013 Memorial Tournament,” continued Mr. Robertson.
ACCRA certified fitters are located in virtually every major golf center in North America, Europe, Asia, Africa and South America. ACCRA premium golf shafts are exclusively available through the world’s best clubfitters because it just does not make sense to buy off a rack.
“Each week, more and more PGA Tour players are changing to ACCRA. We are honored to have played a part in the success of so many of the world’s best golfers,” commented Dave Makarucha, co-founder of ACCRA. “Watching the world’s best succeed with our shafts is exciting, yet all of us at ACCRA enjoy the success stories from grassroots golfers even more. Each year ACCRA grows along with the world’s best professional clubfitters and we have promoted clubfitting since our inception in 2004. This is what we are most proud of.”
ACCRA shafts have always been designed to enable the world’s best club fitters to have multiple options. This ensures that discerning golfers of all levels can be properly fit to maximize launch conditions for increase distance and accuracy.

ACCRA wins 2013 WGC Accenture Match Play Championship


2013 Accenture Match Play Champion is Custom Fit with an
ACCRA Premium Golf Shaft

KINGSTON, Ontario (February 25, 2013) – ACCRA Premium Golf Shafts has locked in another first place finish in the Championship Match of the WGC-Accenture Match Play Championship at The Golf Club at Dove Mountain in Marana, AZ.
Being one of the most consistent players on Tour and becoming the 8th ranked player in the world, this Georgia Tech graduate became the second player in the last three years to win this Match Play Championship without ever playing the 18th hole in any of his matches. The WGC-Accenture Match Play Champion was fit by Cool Clubs with an ACCRA Tour Z ST 55 M4 shaft, fit straight into his Bridgestone driver head.  
ACCRA Tour Z shafts feature “constant flex technology”, this means that Tour Z  shafts 55 grams through 85 grams, maintain the identical flex profile, torque. and general shaft dynamics.  This technology, combined with high modulus materials and the Tour Z super thin wall design enables even the worlds best golfer to drop the weight of the shaft without sacrificing stability.
“We are constantly seeing more and more PGA Tour players switching to ACCRA Tour Z premium golf shafts, and it makes us at ACCRA so proud to have played a rol in the success of those players,” commented Dave Makarucha, co-founder of ACCRA.  “New Tour players joining the ACCRA team is extremely exciting and we are looking forward to continuing to grow our presence on Tour and with discerning golfers everywhere. Many thanks goes out to the team at Cool Clubs who fit and built the winning driver for this player.”
“For many years ACCRA has been promoting the benefits of being properly fit by a professional club fitter. it is always exciting to see a professional Tour player take advantage of the same service that is available to all discerning golfers and then succeed on the world’s biggest stage.” commented Gawain Robertson, co-founder of ACCRA. “ACCRA will continue to offer the very best golf shafts, designed for professional club fitters, to maximize benefits to golfers of all levels.”

ACCRA shafts have always been designed to enable the world’s best club fitters to have multiple options.  This ensures that discerning golfers of all levels can be properly fit to maximize launch conditions for increase distance and accuracy. 

ACCRA premium graphite shafts are crafted using the highest modulus and most technologically advanced materials available. ACCRA has engineers to create the best products without any compromises. The recent success of ACCRA’s latest introduction gives remarkable credibility to the technologies utilized in all ACCRA shafts. These shafts are available through certified ACCRA fitters.  Premium Golf management Corp (PGMC) owns all ACCRA trademarks. For more product information, or to locate a certified ACCRA fitter near you, please visit www.accragolf.com 

Media Contact:
Lindsay Hagerman PGMC
lindsay@accragolf.com
www.accragolf.com
tel: 613 389 3149


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Premium Golf Management Co. Ltd
Unit 11 – 993 Princess Street, Kingston, Ontario, Canada, K7L 1H3.
Ph. 888-389-3149

Younger Awards – Part IV

Younger Awards – Part IV Created: Tue, 18 Dec 2012

This instalment of my year-end equipment and business awards focuses on Canada’s golf industry winners for 2012.

While this nation’s contribution to gear, apparel, accessories and services might be relatively small in an overall industry snapshot, Canada takes a back seat to no one for producing quality and craftsmanship. Canadian Business Story of the Year The nominees: Jim Little leaves RBC for Shaw Communications, PGA Tour purchases Canadian Tour, Wasserman Media Group acquires Catalyst Sponsorship Consulting, Callaway Golf Canada restructures, Cabot Links, Golftown merges with Golfsmith, Callaway Golf Canada assumes sponsorship of Golf in Schools The Winner: PGA Tour purchases Canadian Tour My take: Amid a worthy grouping of nominees, this category for 2012 was strictly no contest.

After languishing under tough economic circumstances since its 10-year Golf Channel agreement ended, the Canadian Tour not only got a financial reprieve from the PGA Tour early in the year, it wound up under its corporate umbrella. What it means for the newly named PGA Tour Canada remains in prospect. But a deserving tour and a group of great people running it get something they have not had in quite some time: stability.

Canadian Golf Product of the Year The nominees: Sunice ‘Silver’, Arnie by Quagmire Golf, Hollas Diversity Collection, Catwalk Zippy, Kikkor Men’s Pure Line, Dryrainge,  ACCRA Tour Z shafts, Sligo Golf pants The Winner: Arnie by Quagmire Golf/ACCRA Tour Z Shafts My take: Nothing between the two winners who tied and very little between a worthy grouping of nominees in this category. Arnold Palmer’s trust in Geoff Tait and Bobby Pasternak of Quagmire was rewarded with the debut of an outstanding line of Palmer-inspired apparel from the 1950s, 60s and 70s appropriately named ‘Arnie.’ The three deliveries were all met with critical acclaim. ACCRA Golf of Kingston, Ont., continues to be a force in the high-end shaft market. Former world No. 1 player in the world Luke Donald continues to put his trust in ACCRA. Many, many players in 2012 put their trust in ACCRA’s Tour Z product. Canadian Executive of the Year The nominees: Don Nichols (Second Skin), Mark Fletcher (Fletcher Leisure Group), Geoff Tait/Bobby Pasternak (Arnie), James Lepp (Kikkor Golf), Adam Barr (Miura Golf), Dave Wilson (PING Canada), Gawain Robertson/Dave Makarocha (ACCRA Golf) The Winner: James Lepp (Kikkor Golf) My take: As I write this James Lepp is one of two finalists for Big Break Greenbrier. That’s not why he is Executive of the Year. The former NCAA Golf champion’s vision for his fledgling company Kikkor means he’s willing to go the extra mile to help brand his product and further infuse its identity into a younger golf demographic. Lepp works hard at it. He’s been strong in the area of social media, runs contest after contest to keep people intrigued and he’s never met a microphone he didn’t like. Lepp got added traction with a few Canadian Tour friends, as well as LPGA Tour player Ryann O’Toole. He continues to be chief designer, CEO and COO, communications and marketing director. THAT’S why he’s my 2012 Executive of the Year. Emerging Canadian Golf Company of the Year The nominees: BioSteel, Spanner Golf, MA-Nine, Team World Golf, Pin High Golf, Just Golf Inc. The Winner: BioSteel My take: An incumbent sports drink in the NHL with the likes of Tyler Seguin of the Boston Bruins, Carey Price of the Montreal Canadians and former Toronto Maple Leaf standout Gary Roberts, BioSteel entered the golf market in 2012 doing so in a big way. The Canadian company signed PGA Tour winner Hunter Mahan to its staff and made great strides in introducing its healthy hydration product at golf courses across the country. Canadian Golf Company of the Year The nominees: Sunice, Quagmire/Arnie, Miura Golf, Sligo, Second Skin, ACCRA Golf, Sundog, Catwalk Performance Artwear The Winner: Sligo My take: A longtime Canadian brand that, rather than fall just under the radar, was all over the radar during 2012. Sligo’s spring/fall offering of products gained immediate acceptance with its retail accounts around North America and produced traction with emerging Sligo markets in Asia and Australia. Adding Weyburn, Sask.’s Graham DeLaet and Scotland’s Russell Knox to existing staff member Brian Gay on the endorsement team gave the brand more well-intentioned marketability with golfers interested in blending up-tempo fashion with performance.

ACCRA in Golfweek Magazine

Yesterday, ACCRA was featured in Golfweek magazine online by respected writer Jim Achenbach. This was an exciting day for all of us at ACCRA as we certainly consider ourselves as the biggest proponents of club fitting in the industry. Thank you to Mr. Achenbach for his belief in the club fitting community.

Golfweek link

SHAFT MONTH: ACCRA’S CO-OWNER, A PREACHER OF PROPER FITTING

Gawain Robertson, co-owner of shaftmaker Accra Premium Golf Shafts in Kingston, Ontario, Canada.
Courtesy photo
Gawain Robertson, co-owner of shaftmaker Accra Premium Golf Shafts in Kingston, Ontario, Canada.
As of Friday, February 8, 2013
Gawain Robertson, co-owner of shaftmaker Accra Premium Golf Shafts in Kingston, Ontario, Canada, may be the most straightforward person in the entire golf shaft industry.
Robertson was a touring pro for 16 years and a club pro for 9 years. In 2008, he and partner Dave Makarucha bought the Accra name from shaft manufacturer UST. Robertson is widely known as the man who makes driver and 3-wood shafts for former world No. 1 Luke Donald, although he appears to be just as concerned about amateur golfers as he is touring professionals.
And he is the first to tell amateur golfers that what they don’t know about shaft torque and flex can hurt them.
Robertson is a loud and insistent spokesman for professional golf club fitters, those individuals who understand how to put together a proper set of golf clubs for each golfer. Getting the right shaft torque and flex is a big part of that process.
The Accra business is based on intelligent, informed fitting, and Accra shafts are available only through a network of some 350 club fitters around the world. Accra shafts belong to two primary families: DyMatch ($199) and Tour Z ($299). Besides Donald, touring pros such as Peter Hanson, Ryan Palmer, Tim Clark, Miguel Angel Jimenez and Mark Calcavecchia have used Accra shafts.
A 30-year industry veteran, Robertson preaches the importance of grasping shaft principles.
“Be careful when you talk about torque,” he said. “We know that torque is a measurement of how much a shaft twists. What we don’t always know is how that torque was measured. There is no standard method.”
One common way: Using a torque machine to take readings in two different directions. Then the two are averaged to produce a single torque number. In general terms, a lower number (2.0 into the low 3s) indicates more rigidity, while a higher number (the high 3s into the 4s and 5s) indicates a softer feel.
Accra is among the shaft companies that produce a torque profile by taking zone readings – in essence measuring the entire shaft to gain an understanding of how and where the torque is taking place.
Robertson also urges golfers to understand the whole flex profile of their shafts. Producing a single flex description – R, S or X – can be viewed as a simplification of a complex process that deserves more attention.
Why should all golfers seek an understanding of torque and flex? Because they are part of the equation in the loading of the club during the swing.
The element most important in fitting, Robertson insists, is how a golfer loads the club and the shaft. How much torsion – not swing speed – a golfer is producing during the swing is the critical factor. Torsion refers generally to leverage and specifically to the uncoiling of the body during the swing.
“Good fitters look at how you load a club,” he said. “It’s far more important than your swing speed. The question is this: Which shaft profile works best for you?
“Our Accra shafts don’t have a letter flex,” explained Robertson, who designates a letter and a number, such as the intentionally ambiguous M4 used by many touring pros, to classify each shaft. “We don’t want consumers focusing on what flex they have. A flex letter on a shaft is almost irrelevant.
“What you need to know is what profile shaft works for you. It’s the whole profile. Every good shaft company will make very good shafts that fit every type of player. As a smart golfer, you just have to find out which shaft it is.”
The new language of shafts is such that golfers should be talking about separate shaft characteristics in the tip section, mid section and butt section. Most golfers know that tips can be stronger or weaker, but so can the mid section and butt sections.
Know your swing, know your shafts. According to Robertson, this knowledge will pay dividends.

World No. 2 wins the Dunlop Phoenix Championship using ACCRA


Kingston, Ontario (November 19, 2012) – ACCRA Premium Golf Shafts is proud to have an incredibly skilled player who trusts his golf game to custom fitted ACCRA shafts in his TaylorMade RBZ driver and RBZ 3-wood.
One year ago, this Northwestern grad won the final tournament of the 2011 PGA Tour season to secure his first PGA Tour money title win and weeks later he did the same on the European Tour.  This talented golfer also obtained “Player of the Year” status, as well as the no. 1 golfer in the world ranking.  The 2012 season has been as successful as his last by maintaining a no. 1 world ranking until the PGA Championship in August. But as of this past weekend, things just got even better! Now back to no. 2 in the world rankings, the 2012 Dunlop Phoenix champion has trusted ACCRA shafts for more than five years and his switch to the new Tour Z model last season has resulted in a significant rise in total driving statistics. 
The victory at the prestigious Dunlop Phoenix in Miyazaki, Japan marks his third worldwide win this season and sets this great champion up for another run at the no. 1 position in the world rankings for 2012.  Recent Dunlop Phoenix winners include Tiger Woods (twice), Thomas Bjorn (twice), Ian Poulter, Padriag Harrington, Lee Westwood and David Duval.
“Professional golf is a great proving ground for new technologies. The ACCRA Tour Z line of shafts has enjoyed unprecedented success on PGA Tours worldwide this fall. When players using our shafts achieve success, it just reaffirms the importance of going through a proper fitting and utilizing an excellent product,” said Ron Graham, ACCRA Tour Rep. “On tour we take time to find the ACCRA shaft that optimizes a player’s launch conditions and, in each case, the renowned ACCRA feel plays a big part in any professional trusting ACCRA shafts,” continued Graham.
ACCRA Tour Z shafts continue its exciting streak of wins. At the Ryder Cup, two stalwarts of the victorious European team used Tour Z shafts.  The recent winner of the Grand Slam of golf featured a TaylorMade R11s driver, custom fit with an ACCRA Tour Z 65+ shaft. One week later, the BMW Championship champion also chose to fit his Taylormade R11s driver with an ACCRA Tour Z 65+.
 “ACCRA is dedicated to developing shafts for all levels of discerning golfers, and top ranked professional golfers are no different. Each of the three recent champions went through a fitting process similar to what any golfer would experience when visiting a certified ACCRA fitter,” said Gawain Robertson, ACCRA co-founder.  “All ACCRA shaft designs are developed with custom fitting in mind.  Our belief is that the only way to optimize a golfer’s potential is through professional custom fitting, and this is why ACCRA shafts are only available through being professionally fit by a network of certified ACCRA fitters on every continent,” continued Robertson.

ACCRA wins at BMW Championship

ACCRA wins again on Tour

Who is the hottest player in professional golf?  Think for a second…..Rory?  Well, think again!  A couple of weeks ago, Peter Hanson went head-to-head with Rory at the BMW Championship at Lake Malaren Golf Club in Shanghai, China.

One guy used ACCRA and won…… the other guy lost!!!!

Peter Hanson has enjoyed a breakthrough season and we are proud that, ACCRA fitter and good friend, Lyndon Wilson from Golf Studio 360 fit Peter to an ACCRA Tour Z 65+ last winter.  This was just prior to Hanson’s year long tear on tour.
Lyndon also fit Hanson to KBS Tours and as well he had his hand in hooking up Justin Rose to KBS a couple of seasons ago.